Black Friday | Frenet Friday
Para a Black Friday 2022 da Frenet, tínhamos o objetivo de divulgar novos preços de frete dos Correios.
A comunicação precisava ser assertiva e provocadora, deixando claro que estávamos com o melhor preço de frete dos Correios em todo o país.
O objetivo final era incentivar a compra de etiquetas de frete dos Correios na plataforma e os resultados foram surpreendentes.
Além disso, também fizemos a divulgação de um evento ao vivo com lives educativas para o público.
Confira abaixo alguns dos textos dessa campanha e mais informações sobre os resultados :)
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Resultados
A campanha com os novos preços dos fretes dos Correios foi lançada no meio de outubro e trouxe resultados incríveis ao longo de novembro.
Crescimento de 52,83% no faturamento das etiquetas em novembro, comparado ao mês de outubro.
Novo recorde de PLPs (pré-lista de postagens) dos Correios conciliadas em um único dia.
Novos recordes de visitantes no site, painel do produto e venda de etiquetas de frete.
Crescimento exponencial da quantidade de etiquetas vendidas a partir de outubro, como mostra o gráfico:
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Importante: Números exatos não estão sendo discutidos propositadamente para preservar a privacidade do negócio.
Anúncios
Para trazer novos cadastros e aumentar a compra de etiquetas, escrevi a copy dos anúncios para Facebook Ads.
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E-mails
Mandamos também alguns e-mails para a base fria de leads informando sobre os novos preços.
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Evento ao vivo
Para a divulgação da Semana do Frete Barato, evento ao vivo com lives educativas, escrevi o texto da landing page de cadastro, anúncios e e-mails.
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